Project Overview
I created this campaign for USC Upstate Studio for the Humanities & Performing Arts Center Theatre music department to explore how design can promote campus events cohesively and engagingly. The project includes three separate pieces: a fall concert calendar, a Commercial Music Combo promotion, and a Jazz Combo promotion. For each piece, I designed a full set of materials, including 11x17 and 8.5x11 posters, social media graphics for Instagram, Facebook, and X, as well as digital signage for the HPAC lobby monitor and campus-wide screens, all working together as a unified system. One design focuses on strong photographic imagery to highlight the energy of live performance, while the other two use illustration to create a more stylized and expressive visual approach. My goal was to create a flexible design system that could adapt across both print and digital formats while still feeling consistent, eye-catching, and connected to the identity of the music department.
