Project Overview
I created this packaging rebrand project for a dog treat brand to explore how design can bring personality and storytelling into everyday products. The project includes three treat packages that each feature a different flavor, along with custom-illustrated dog mascots and playful pattern systems that all work together to create a cohesive and engaging product line. My goal was to design a visual identity that feels fun and approachable while still being clear and organized for consumers. I focused on strong layout structure, consistent branding, and the use of rounded typography, warm color palettes, and expressive illustrations inspired by my own dogs to bring each product to life. Each package highlights a different flavor through color, pattern, and character design while maintaining a unified look across the full set. This project allowed me to explore how illustration and packaging design can work together to create a memorable and cohesive brand experience that feels both personal and visually exciting.
